Los Angeles (2004 – 2005)
Twelve photomontages combined with a series of ready-made slogans, initially sent out as spam. The urban setting of Los Angeles, marked by the entertainment industry, seems entirely devoted to self-promotion and its inhabitants exploit this backdrop to cultivate their notoriety. Here, the silent motif replaces the billboard advertisement. The injunction, detached from its original referent, becomes an enigmatic proclamation of the artist's presence.