Alongside my subjective inventory of objects owned by residents, I studied the suburb’s residential and industrial buildings to create a collection of pictograms. I combined the drawings and pictograms to make a series of posters that would distill the essence of Chevilly-Larue. A color code distinguishes the different sources. Material provided by the residents is in greens, by the firemen in orange and by L’Oréal in tones inspired by the brand’s winter lipstick range.
A poster campaign in Chevilly-Larue's advertising space ran in November 2011 and from January to February 2012.